What it Do Do?
After a long hiatus from the music business as an Artist,I have decided to return to the booth. There have been many inquiries as to if I am “still rapping” or “still doing music” by old friends and fans who aren’t aware of the many roles I have held behind the scenes in the entertainment business. Which is understandable, I have been avoiding the spotlight for a reason. I made it my business to learn all of the ins and outs,the intricacies of the business and how a music project comes to market.You know, all of the tasks and jobs that need to be fulfilled after the Artist delivers the finished product. The Artwork, the press releases, the Videography to songs, Marketing to your targeted demographic, securing a promotional budget,etc.
You see,the last time I was involved in a major label as an Artist was 2000,17 years ago. I have dealt with them as a consultant,manager,and executive since then- and it has been hard to make the transition back to the way they tend to deal with artists. So even though I have been digitally releasing music worldwide since 2008, they were all independently released and promoted with grassroots budgets-so unless you were an early supporter or just up on your Southern Hip-Hop you might have slept on them. Nevertheless there are a lot of people who can’t connect the dots that I have been rapping since 1997 and got my first brake with RapALot, a hip-hop producer by the name of N.O. Joe and a M.C. who goes by the name Big Mike…
All A Dream was released back in 1997, on RapALot/NooTrybe/Virgin and was produced by the legendary Mike Dean.
I had fun redoing this classic with the Big Homie, and it was a pleasure to have made history with such greats.